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Birth of the LASH FILLER treatment – they also call it lash lamination.

It all starts with a simple idea, an idea that seems just something crazy to get away from...but it persists in your head! Do you know this feeling? When it becomes a fixation, you start subconsciously visualizing it as something concrete, and you start planning everything.

At this point, it's time to act! Get started with the first emails, and the goal still seems unreachable, but you already know that you are realizing what you desire most in the world!

You strive day after day, without stopping. Only after years of persistence, sleepless nights and thousands of directions tried one after the other, success does become real.


Tatiana Shcherbyna

NEVER GIVE UP!

Everything is possible! Everything is possible! This has always been our motto. Man has been to the moon, couturiers dictate style around the world (despite they are humans like us) and Ferrari sells over 10 thousand cars a year even though we think "who can afford it?"

Nowadays we can do everything. An example that may seem trivial: despite the decisions of mother nature, we can choose to be curly or straight. And all this was created by a man or a woman! 😉

FROM PERM TO LAMINATION

A few years after our "success" (I'll put it in quotes) I would like to tell you in a simple way the path that led us to this point, sharing some of the many projects we have achieved.

Eyelash perm
The first attempts to curl eyelashes date back some twenty years, born from the chemical solutions for hair perming that began to spread in the 1970s.

What it consists of:
Curling eyelash through aggressive solutions, but with unique timing of their kind. In the first products there were several problems, both in terms of quality and stability of the formula (it was often either too strong or even not working). With time and the lack of success of the perm, the word BIO was born to revive the industry.

Bio perm : what does it consist of?
It is the same permanent as before but described in a better way.

Dyes
Until a short time ago, there were no special dyes for eyelashes, so we had to use hair dyes with a percentage of hydrogen peroxide that nowadays is not even allowed for the eye area. The only alternative was not to dye the lashes at all, but on very light lashes, what's the point of curling them if you can't see them anyway?

Over the years the perm has been called Lash Lift, Lash Lifting, Lash Perm. Let's face it, the solutions for curling were slowly improving, but there have never been any products specifically designed eyelash and eyebrow hairs. In the year 2013 or 2014 the word "Lash lamination" appeared for the first time.

What is eyelash lamination?

Finally, the field has started to take care of the health of our little hairs, crucial friends of our eyes. With the word lamination we have set ourselves the goal of thickening, nourishment, gentle coloring, shine, and a curvature that does not create damage! And at this point, I want to bring you to the very first sentence of this article....

It all starts from a simple idea

Which idea? The creation of our own lamination treatment, something of superlative quality, the idea of creating an independent brand and producing in Italy. But the main idea was already dictated by the industry: thickening.

It was right here that we set ourselves a bizarre goal! We wondered: "what if we scientifically confirmed thickening?" No one before us had ever done this!

Planning and realization of our dream

There's many a slip 'twixt the cup and the lip. It was hard, but we succeeded.

At the same time as the creation of the Lash Filler, the development of other products in the InLei® line began, based on a careful study of the needs of those who carry out eyelash lamination treatments every day.

Here are some examples of the very first experiments.

Contemporaneamente alla creazione del Lash Filler è partito lo sviluppo di altri prodotti della linea InLei®, nati dall’attento studio delle necessità di chi esegue i trattamenti di laminazione ciglia ogni giorno.

Ecco alcuni esempi dei primissimi esperimenti.

- From the first mockup to the current version of shields’ boxes (thereafter they were shamelessly copied from China).
First version: mock-up of the packaging for InLei® shield, realized with paper.
Current version: interior made of plastic to optimize assembly time
Definitive graphic now known worldwide
Graphic alternatives that could have come to life
An interesting fact: during the creation of the silicone shields we discovered a whole new world, there are things that you can only understand when you actually start working with silicone. I'll never forget the phrase that a true professional of the sector said to us: "working with liquid silicone and knowing how to work with liquid silicone are two completely different processes"... and we experienced this on our own skin!

- Look at the first version of the shields: high-quality silicone was already being used, but important processing steps were missing. Those who have had the opportunity to work on them will remember the huge tactile difference between the two versions. The second one, which became definitive, was born only thanks to the collaboration with professionals who had many more years of experience in this field. The results in terms of performance were visible from the first moment!
- In addition to the many tests to find the correct formulation, for each product different graphics are also developed to create the primary and secondary packaging. A careful evaluation of the proposals is carried out until the final model is chosen. We deeply care about creating an appealing design: it is a direct image, which speaks for itself even when the functionality of that product is not explained in detail.

You know the final version, right?

- Each of our projects starts with a blank sheet of paper and a handmade sketch directly from Tatiana. This is the initial draft of the TRIO bowl and one of the versions of the Helper (which has never been confirmed)... we have so many projects lie these ones in the office! For us it is crucial to visualize concretely what will become the final version and the drawing is the best way to have a complete perception.
In 2016 we finally started testing the first cosmetic formulations produced for us (and with us) by the best Italian laboratories. They were eyelash-specific products, guided by the European Cosmetic Regulation 1223/2009 and created based on the demands of the lamimaker market around the world.

Not a product that suited our field, but something created specifically for our needs. Do you feel the importance of this difference?

Year 2017: the LASH FILLER treatment is officially born.

It is not a simple lamination , but a real evolution of this treatment: ours was the first product in the world to have scientifically confirmed thickening of the eyelash hair.

It has arrived as a blast of pure oxygen for all lamimakers!

InLei® Lash Filler is not just a simple beauty treatment, it nourishes and revitalizes the hair structure in depth by acting on the matrix. It consists of a delicate perm, created with selected ingredients of the highest quality, plus the final Filler 3 that concludes the treatment making the lashes stronger and more elastic. It thoroughly restores the thinnest, weakest and most brittle hairs. All raw materials are of high quality and come from certified sources.

We are proud of this very first creation as if it were our own baby, it was a goal reached after so much dedication, effort, and sacrifices... the results of the efficacy test were a real thrill.

With the next article we will share with you our scientific discoveries.
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𝐈𝐧𝐋𝐞𝐢® 𝐚𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜 𝐥𝐨𝐯𝐞𝐫, 𝐪𝐮𝐞𝐬𝐭𝐨 𝐞̀ 𝐩𝐞𝐫 𝐭𝐞!! 😍 Quel dettaglio che mancava al tuo kit ora esiste, ed è iconico🥹 É disponibile la 𝐁𝐫𝐮𝐬𝐡 𝐂𝐚𝐬𝐞 𝐟𝐢𝐫𝐦𝐚𝐭𝐚 𝐈𝐧𝐋𝐞𝐢®: funzionale, compatta, aesthetic. 

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𝐄𝐍/
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For those who like to work with style and functionality:

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𝐅𝐫𝐢𝐝𝐚 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 💎 Nel mondo dei dettagli… lui è il re! 👑 Scopri nel carosello il maestoso brush che 𝐬𝐜𝐨𝐥𝐩𝐢𝐬𝐜𝐞, 𝐝𝐞𝐟𝐢𝐧𝐢𝐬𝐜𝐞 𝐞 𝐢𝐩𝐧𝐨𝐭𝐢𝐳𝐳𝐚 ✨ Ciglia perfettamente separate, sguardo tagliente e ultra magnetico. Perfetto per chi pretende la perfezione. 🎯Vuoi scoprire di più anche su Frida Volume? Tutte le info nel post precedente!

𝐄𝐍/
𝐅𝐫𝐢𝐝𝐚 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 💎 In the world of details... he is the king! 👑 Discover in the carousel the majestic brush that 𝐬𝐜𝐮𝐥𝐩𝐭𝐬, 𝐝𝐞𝐟𝐢𝐧𝐞𝐬 𝐚𝐧𝐝 𝐦𝐞𝐬𝐦𝐞𝐫𝐢𝐳𝐞𝐬 ✨ Perfectly separated lashes, sharp and ultra-magnetic eyes. Perfect for those who demand perfection. 🎯Want to find out more about Frida Volume, too? All the info in the previous post! 

#inlei #inleifrida #fridaprecision #iloveinlei #mascaraextension #mascaralaminazione #madeinitaly #mascaradefinizione #highdefinitionmascara
𝐅𝐫𝐢𝐝𝐚 𝐕𝐨𝐥𝐮𝐦𝐞 🔎 𝐅𝐫𝐢𝐝𝐚 𝐕𝐨𝐥𝐮𝐦𝐞 🔎 ecco qui TUTTI i dettagli. 👆Che 𝐩𝐞𝐧𝐧𝐞𝐥𝐥𝐚𝐭𝐚 𝐩𝐢𝐞𝐧𝐚 𝐞𝐝 𝐚𝐯𝐯𝐨𝐥𝐠𝐞𝐧𝐭𝐞!!! 😍 Super consigliato a chi ha le ciglia molto sottili e desidera renderle nettamente più appariscenti oppure a chi semplicemente è innamorato perso dell’effetto volumizzante. 🫠 Vuoi scoprire di più anche su Frida Precision? Tutte le info nel prossimo post!

𝐄𝐍/
𝐅𝐫𝐢𝐝𝐚 𝐕𝐨𝐥𝐮𝐦𝐞 🔎 here are ALL the details. 👆What a 𝐟𝐮𝐥𝐥 𝐚𝐧𝐝 𝐞𝐧𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐛𝐫𝐮𝐬𝐡 𝐬𝐭𝐫𝐨𝐤𝐞!!! 😍 Super recommended for those who have very thin lashes and want to make them dramatically more eye-catching or those who are simply crazy in love with the volumizing effect. 🫠 Want to find out more about Frida Precision as well? Get all the info in the next post!

#inlei #inleifrida #fridavolume #iloveinlei #mascaraextension #mascaralaminazione #madeinitaly #volumizingmascara #mascaravolumizzante
In estate un 𝐁𝐫𝐨𝐰 𝐁𝐨𝐦𝐛𝐞 In estate un 𝐁𝐫𝐨𝐰 𝐁𝐨𝐦𝐛𝐞𝐫 𝐬𝐮𝐩𝐞𝐫 𝐧𝐚𝐭𝐮𝐫𝐚𝐥𝐞 è il go-to per eccellenza da indossare per ogni occasione! Un look fresco e sempre ordinato che rende lo sguardo ultra definito. 𝐌𝐚𝐚... 🧐 𝐬𝐞𝐢 𝐝𝐚𝐯𝐯𝐞𝐫𝐨 𝐬𝐢𝐜𝐮𝐫𝐚 𝐜𝐡𝐞 𝐢𝐥 𝐭𝐮𝐨 𝐭𝐫𝐚𝐭𝐭𝐚𝐦𝐞𝐧𝐭𝐨 𝐥𝐚𝐦𝐢𝐧𝐚𝐳𝐢𝐨𝐧𝐞 𝐬𝐢𝐚 𝐢𝐦𝐩𝐞𝐜𝐜𝐚𝐛𝐢𝐥𝐞? 🧐

Per risultati duraturi e spettacolari è essenziale seguire alla lettera il protocollo ufficiale 💫  Anche piccoli passaggi eseguiti in maniera errata potrebbero compromettere il risultato finale. ☝🏼

𝐓𝐢 𝐬𝐟𝐢𝐝𝐢𝐚𝐦𝐨 𝐚 𝐯𝐞𝐫𝐢𝐟𝐢𝐜𝐚𝐫𝐞 𝐥𝐚 𝐜𝐨𝐫𝐫𝐞𝐭𝐭𝐞𝐳𝐳𝐚 𝐝𝐞𝐢 𝐩𝐚𝐬𝐬𝐚𝐠𝐠𝐢 𝐜𝐡𝐞 𝐞𝐬𝐞𝐠𝐮𝐢 durante i trattamenti InLei® Brow Bomber: leggi il nostro protocollo step-by-step 🔎 nel blog su inlei.it

𝐄𝐍/
In summer, a 𝐬𝐮𝐩𝐞𝐫 𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐁𝐫𝐨𝐰 𝐁𝐨𝐦𝐛𝐞𝐫 is the ultimate go-to to wear for any occasion! A fresh and always tidy look that makes the expression of the eyes ultra-defined. 𝐁𝐮𝐭... 🧐 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐥𝐚𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐭𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 𝐢𝐬 𝐟𝐥𝐚𝐰𝐥𝐞𝐬𝐬? 🧐

For long-lasting and stunning results it is essential to follow the official protocol with the utmost care 💫 Even small steps performed incorrectly could compromise the final result. ☝🏼

𝐖𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐲𝐨𝐮 𝐭𝐨 𝐜𝐡𝐞𝐜𝐤 𝐭𝐡𝐞 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞𝐬 you perform during the InLei® Brow Bomber treatments: read our step-by-step protocol 🔎 in our blog at inlei.it
———
🔥𝐴𝑚𝑎𝑧𝑖𝑛𝑔 𝑤𝑜𝑟𝑘 𝑏𝑦 @inlei_estonia_finland 

#inlei #inleibrowbomber #laminazionesopracciglia #browlamination #perfectbrows #lamimaker #browbomber
[EN/ in comments 👇🏼] Non avevamo ancora fini [EN/ in comments 👇🏼]
Non avevamo ancora finito di sperimentare 𝐈𝐧𝐋𝐞𝐢® 𝐒𝐭𝐨𝐩𝐩𝐞𝐫 nei suoi impieghi originari… ed eccoci qui, che già gli troviamo una nuova funzione! 😄

Come sempre, le idee geniali nascono durante gli esperimenti. 𝐄 𝐜𝐡𝐢 𝐬𝐢𝐚𝐦𝐨 𝐧𝐨𝐢 𝐩𝐞𝐫 𝐧𝐨𝐧 𝐬𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐫𝐞? Soprattutto durante i corsi! Chi è già venuto a un corso Lash Filler lo sa bene: ogni volta c’è qualche novità da mettere in pratica, qualche formulazione segreta da testare 👩‍🔬✨

E quindi… cosa ci siamo inventate questa volta con le corsiste in Spagna?

𝐀𝐛𝐛𝐢𝐚𝐦𝐨 𝐮𝐬𝐚𝐭𝐨 𝐥𝐨 𝐒𝐭𝐨𝐩𝐩𝐞𝐫 non solo per bloccare le ciglia durante l’applicazione della soluzione n.2 – Fix 2, ma lo abbiamo utilizzato anche durante l’applicazione della soluzione Lash Form 1, utilizzandolo 𝐜𝐨𝐦𝐞 𝐫𝐢𝐠𝐡𝐞𝐥𝐥𝐨!

📏 Risultato?
Una linea superiore precisa al mezzo millimetro… ma non solo! Guardando con attenzione, ci siamo rese conto che questo metodo ci permette anche di monitorare la simmetria, con la precisione di un taglio laser su un diamante 💎

𝐄𝐜𝐜𝐨 𝐢𝐥 𝐩𝐫𝐨𝐜𝐞𝐝𝐢𝐦𝐞𝐧𝐭𝐨:

1️⃣ 𝐀𝐩𝐩𝐥𝐢𝐜𝐚 𝐥𝐞 𝐜𝐢𝐠𝐥𝐢𝐚 𝐬𝐮𝐥 𝐛𝐢𝐠𝐨𝐝𝐢𝐧𝐨, rigorosamente creando la stessa tensione sulle ciglia di entrambi gli occhi .

2️⃣𝐏𝐨𝐬𝐢𝐳𝐢𝐨𝐧𝐚 𝐥𝐨 𝐒𝐭𝐨𝐩𝐩𝐞𝐫 con la parte non forata lungo la linea che hai deciso sarà il punto finale della curvatura.

3️⃣𝐓𝐚𝐦𝐩𝐨𝐧𝐚 𝐥𝐚 𝐬𝐨𝐥𝐮𝐳𝐢𝐨𝐧𝐞 𝐋𝐚𝐬𝐡 𝐅𝐨𝐫𝐦 𝟏 con il pennellino Leonardo:perfetto per seguire la linea superiore (detta anche “linea guida”), e per gestire con precisione anche quella inferiore, lasciando la giusta distanza dalle radici.

4️⃣Dopo il tempo di posa, 𝐭𝐨𝐠𝐥𝐢 𝐝𝐞𝐥𝐢𝐜𝐚𝐭𝐚𝐦𝐞𝐧𝐭𝐞 𝐥𝐨 𝐒𝐭𝐨𝐩𝐩𝐞𝐫 e prosegui normalmente con il trattamento.

Che dire… il risultato è stato come sempre uno spettacolo!✨ Simmetria perfetta, ciglia brillanti e linee impeccabili.

💬 Dateci un riscontro: qualcuna di voi ha già provato a usare lo Stopper in questa veste alternativa?
Scommettiamo che non siamo state le prime! 😜👇

#inlei #lashstopper #inleistopper #lashcompensators #compensator
DISPONIBILI ORA 🔥 Frida Precision e Frida Volum DISPONIBILI ORA 🔥 Frida Precision e Frida Volume: stessa formula con due scovolini diversi❗️ 𝐈𝐍 𝐒𝐂𝐎𝐍𝐓𝐎 𝐋𝐀𝐍𝐂𝐈𝐎 𝐃𝐄𝐋 𝟐𝟓% 𝐅𝐈𝐍𝐎 𝐀 𝐕𝐄𝐍𝐄𝐑𝐃𝐈̀ 𝟏𝟖 𝐋𝐔𝐆𝐋𝐈𝐎❗️Tu sei del team “look super volume” o del team “ciglia scolpite e definite”? 😎 Ti aspettano entrambi su www.lashinbrow.com

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