Brow lamination: InLei® Brow Bomber, the secret of brow artists
What is Brow Bomber? To best explain it, let's start with its origins.
From zero to brow lamination
What seemed like an extremely strange idea a few years ago with sometimes frightening results is now an eyebrow arch treatment with very high demand.
Those of you who were around in the days of the very first stylist trials in the world of eyebrow perm will also remember that 90 percent of the results were wolf-like eyebrows, reaching halfway up the forehead. That was around 2017.
The bravest never stopped trying, experimenting with many methods and techniques. Taking advantage of different tricks and achieving various results, they came up with what is known as the modern technique. In recent years, this field has achieved extraordinary effects: elaborated, defined, and even corrective for various types of eyebrow arch imperfections.
Ad oggi la laminazione della sopracciglia non spaventa più, anzi attrae le persone di ogni età, genere ed etnia.
InLei® brow products
InLei arrived in the brow-world with tints: the very first in the world created specifically to work in conjunction with the perming process!
Our tints were born together with InLei® Lash Filler treatment and have shown great color stability in use during the eyelash lamination process from the very beginning. After the suitable tests and the development of a complete range of colorations, we tested their use on eyebrows and the results proved to be outstanding. Defined shape, high-hold color, and a gentle imprint on the skin.
Therefore, having a Made in Italy product that is safe on the skin and internationally known for its effectiveness, we asked ourselves: why not also create an appropriate treatment designed specifically for eyebrows?
This was the beginning of our journey in 2018 to discover the best raw materials to bring a revolutionary project to life. For us, creating is as essential as breathing, so we hit the ground running:
- the dye was already established
- very long discussions began
- endless daily research
- detailed trend analyses
- in-depth testing/analysis, etc.
BOOOOOOM ! In 2020, we launched our "eyebrow lamination" treatment called InLei® Brow Bomber.
How is Brow Bomber different from other treatments?
Have you noticed the word in quotes in the previous paragraph? You need to know that in fact InLei® Brow Bomber is much more than what they call in the industry eyebrow lamination.
It is not everyone's cup of tea to have a completely Italian production with tested and certified products, but specifically the innovation lies in each of the products used for this professional treatment. Each one was created from scratch, in close collaboration with professional chemists in the field. If you want to create dream brows, you've come to the right place: definition, perfection and a bombshell of ultimate nourishment. But let's look at the main features of each product:
- BROW LIFT 1: An ammonium thioglycolate-based eyebrow perming that contains 99% pure glycerin and creates a protective barrier for the skin. The density of the solution is specially designed for working while sitting, and it does not run!!!
- BROW LOCK 2: hydrogen peroxide-based substance (and no sodium bromate!) that fixes eyebrow hairs. It also prepares the hair for proper absorption of the dye. Again, this is a cream that does not run while working seated.
- BROW BOMBER 3: Nourishing butter with an anhydrous formulation, meaning without water. This means that the 15 ml bottle is composed of 100 percent nutrients; it is also free of harsh preservatives, precisely because bacteria develop only in the presence of water. It is a very pure mix of oils and extracts designed to completely restructure natural hair.
Specifically, it contains:
- Argan Oil
- Macadamia Oil
- Almond Oil
- Marigold extract
- Chamomile Extract
- MISTER FIX: specific glue for eyebrows, designed to come in contact with the skin. Elastic formula and ideal drying to work it best. Allows perfect placement of the hairs in the desired direction, lets substances pass through and creates a voluminous effect.
All substances are available in bottle format, with zero-waste airless containers, or in single-dose sachets.
Knowing the curiosity of the masters in our industry, in addition to the scientific tests required by the regulations, we also thought of performing targeted tests for those who enjoy experimenting. The Brow Bomber 3 butter passed the eye irritation test with great results, meaning that if someone applied it on their eyelashes to nourish them, it would not be a problem.
Support products
During the years of work and brand development within the brow sector, we have worked to ensure that brow artists are also supported with all the additional work tools and products that daily work may require.
The InLei® catalog dedicated to brow artists includes cosmetic products ranging from the InLei® Soft Peeling preparatory exfoliant, InLei® Cleansing Mousse, to the very gentle wax specifically for eyebrow epilation - InLei® Sensitive Wax. For the most sensitive ones, InLei® Lady Shield eyebrow contour protective cream is also coming very soon!
For aftercare, there is a dedicated line, which even includes the fixative and protective gel InLei® Fashion Lash , crucial for prolonging the duration of the treatment.
In terms of tools, we have developed lots of aids including the InLei® B-Brush micro-combs, the InLei® Maximum Precision Ruler, the InLei® Black Thread colored thread, classic and crab-tipped tweezers, marketing materials and more.
♦ Click here to find your country's InLei® official representative!
